BeforeTargeting the “motorcycles” interest brings in everyone — from schoolkids to vintage collectors.
AfterA community of enduro bike owners: garage, mileage, and expenses are in the app.
For brands and advertising
An audience that owns the bikes
Every profile here has bikes, engine hours, and a season’s worth of parts expenses. Gear, oils, tires, and tours are sold to people at the moment of need.
BEFOREand after
Before and after
BeforeA blogger quotes “reach,” but what it did for sales — nobody knows.
AfterPlatform ambassadors work with personal promo codes: activations are counted in a dashboard — the effect is measurable down to the person.
BeforeA one-off post lives for a day and sinks in the feed.
AfterSpecial projects inside the riding scenario: presence at calendar races, columns, integrations into events and ride movies.
TOOLKITin the app
Formats of presence
Feed and columns
Official publications and community news with a full retelling — content that gets read to the end.
Season calendar
195 races on the calendar: brand presence where the whole season comes together — from the announcement to the results.
Ambassadors with metrics
Rider-creators with personal promo codes and a stats dashboard. You pay for results you can see.
Rider sponsorship
A showcase of sponsorship contracts: each rider's verified rating and achievements.
The moment of need
The “service due” reminder, overdue intervals, season expenses — ads for consumables meet demand instead of creating it.
Ad labeling under the law
We comply with Russian advertising law: ORD registration and an erid tag on every placement. No labeling — no publication.
ROUTEhow it works
How it works
Write to us
A few lines about the brand and the goal — to hello@enduro-family.ru.
We assemble the format
We'll pick the mix: columns, events, ambassadors, a special project — to fit your goal and the season.
Launch and metrics
Placement with proper ad labeling, promo codes with activation tracking, and a results report.
FAQ
What's the minimum budget?
Formats are built around the goal — from an integration into a single race to season-long presence. Write to us and we'll talk concrete numbers.
Is there a self-service ad platform?
Not yet — we run every project hands-on: placement quality stays higher, and the community doesn't turn into a banner farm.
How do you handle ad labeling?
Every placement goes through Russia's ORD ad registry with an erid tag. Unlabeled placements don't go out.
Talk to the people already in the mud
Tell us about your goal — we'll build a format the audience will treat as one of their own.